Vimcar

Graphic Design









Vimcar 
A dongle as a hero



   
    In 2013, Vimcar emerged as a startup founded by Andreas Schneider and Christian Sieweck. Since then, the company has evolved into a prominent destination for both B2B and B2C customers leveraging the Vimcar app to monitor their vehicles, streamline fleet management, and optimize cost savings.
    I consider myself fortunate to have been involved in supporting them across all design aspects right from the outset.



Client:
Vimcar

Role:

Graphic Design, Art Direction

Tools:
Adobe Creative Suite









Brochures:
Numerous brochures, spanning both online and offline platforms, required meticulous definition and creation. The latest one features a redesign of the logo, updated color schemes, and refined fonts, showcasing a fresh and contemporary design.



Booklet:
A dedicated booklet was crafted for each product, showing key features to effectively communicate with our customers.







Creative Material:
Over the years, we've had numerous opportunities to experiment with the little dongle, showcasing its intrinsic appeal and marketing it as compelling as it truly is.





Campaigns:

The most enjoyable experiences have undoubtedly been the campaigns. I spearheaded a massive out-of-home campaign, assuming the role of Creative Director and collaborating closely with other writers, photographers, and production companies.



Films:
In collaboration with the production company Bearscalling, we created a series of customer-related videos to promote the product.
Last year, we also produced an "About Us" video. In all films I took on the role of Creative Director.




Animationvideos:
I had the opportunity to animate a intro video for each product, effectively highlighting its key features.





Hiring Videos:
We came up with little Introduction Videos for our Hiring Team: From the storyboard, over direction, filming, sound, lighting to editing and postproduction, I could do all of them.