Tinder Collective

Motion Design

Instagram ︎︎︎








Tinder Collective

Social Media Campaign



    The Tinder Collective is a campaign launched to stimulate the discourse on socially relevant topics such as distorted ideals of beauty, discrimination, or grievances within the BIPOC and LGBTIQ community.
    We called upon strong, young female influencers to form the Collective. They embody the digital generation, give it a voice and represent the opinions of the young target group.


Client:
Tinder Germany

Role:
Art Direction, Motion Design

Tools:
After Effect

Creative Direction:
Haylee Schleiffer

Production:
we are era




 
    I was hired for this project to animate Instagram Reels for this campaign. It was a delightful experience bringing to life the essence of these inspiring individuals.